Wednesday, January 1, 2014

3 Secrets to Creating an Unforgettable Customer Experience

In this contemporary era, many business owners are realizing that offering great customer service can help boost the growth and expansion of their companies. If you are a business owner in search of strategies that can help create an unforgettable customer experience that keeps your customers buying your goods and/or services throughout their lives, consider implementing the following three strategies.


1. Make Eye Contact.


As many sales experts know, one of the primary ways to build a relationship with a customer is to develop good rapport. Although broadly defined, rapport is basically a harmonious relationship between two individuals or a group. It is marked by people being able to understand one another's feelings and communicate with ease. While there are a wide variety of ways that an employee can build good rapport with a customer, making eye contact can be one of the most effective.

This is the case for several reasons, including the fact that doing so often generates belief in the notion that you are an honest individual who has no ulterior motives for starting the communication process. When a customer senses this type of genuineness, they are much more likely to open up and have a conversation that can translate into the building of a relationship. Once this happens, conversion is almost always imminent. 


2. Give Away Promotional Items.


Another great way to create an unforgettable customer experience is to offer your customers a great promotional product that is imprinted with your company’s logo and contact details. In addition to looking very professional and serving some kind of use to them, promotional products cause the name and company concept they represent to stick in the mind of the consumer. This doesn't have to be something that is expensive. However, it needs to be thoughtful, useful and attractive in some way.

Distributing these promotional items creates an unforgettable experience for the customer as a result of the fact that they will keep the gift with them and thus be reminded of your business long after they have been with you. There are a variety of wonderful promotional items you could give a customer, including custom plastic key tags. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.

Tradeshow plastic keytags are also an excellent option. Other promotional items you should consider include custom pencils, logo pens, t-shirts and coffee mugs. 


3. Develop Amazing Product Knowledge.


One often overlooked strategy that is very effective in creating an unforgettable customer experience is developing amazing product knowledge. When customers enter a restaurant or supermarket, they oftentimes need help identifying which product would be appropriate for them to purchase. If you train your staff to become experts in the goods and services you offer, you will wow your customers and help them find what they're looking for much faster.

Conclusion

If you are attempting to further your business by implementing strategies that help create an unforgettable customer experience, you should know that doing so is entirely possible. By implementing the techniques listed above, you will likely find your business growing at a more rapid rate than ever. Good luck!

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