Thursday, June 11, 2015

Cheap Ways to Advertise Your Business

The secret of running a successful business is promoting it the right way. Whatever you are aiming for; opening a new business; expanding your old one or just attracting more clientele, the trick is to advertise it in the right manner. 

Many people believe that good marketing demands a lot of money, but the actual truth is that it just needs a little money and a lot of creativity. Here we will try and list a couple good ways that you can promote your business and save money in the process!

Internet


The best way to promote just about anything nowadays is through internet. There are many ways to advertise your business this ways. For instance if you don’t have one, it could be handy to make a website. It doesn’t cost much and there is a high chance that you already know somebody who is willing to do it for free. 

Other things, like social media, Facebook, twitter, LinkedIn etc… are just a great way of promoting yourself and what you do. Also, don’t forget about e-mail marketing. It’s flexible and has a high impact. You use it to send newsletter, announce any new products, deals or discounts you’re organizing.

Newspaper and Magazines


Although people tend to think that this is a dying business since the internet was introduced, it’s actually far from the truth. The newspaper industry is still blooming and there are tons of people who get information only from the paper. 

The key is to try and get published somewhere that is connected with your line of business, otherwise you will miss your target audience. Try and contact the Editor of your local paper or send a letter to the Editorial section.

Networking


Probably one of the first things you need to learn when you are starting a business. Perhaps it sound easy and perhaps it doesn’t sound that important, but you would be amazed to learn how much this can affect your work. 

It’s not just about knowing enough people, it’s about getting to know even more people who can benefit you. A good idea is to write down or make a scheme of the people you know and to divide them in categories (friends and family, acquaintances…) The key here is not to take advantage of those people but to make a network of people who will try and help you in your line of work knowing you would return the favor.

Human Resources


This is something to keep in mind. It doesn’t matter how good of a business you are leading, or how good of a promotion you are doing, if you don’t know the proper way to communicate with your customers. 

The goal is to keep the old ones and attract new ones. You need to make them feel special and unique and to try and meet their every need. Have you heard of the expression ‘The customer is always right’? Keep that in mind. It’s not always easy to please everybody, but it’s essential if you want to run a successful business.

Event


A smart thing to do once in a while is to organize some kind of an event. Something like a one week discount or some special sales and similar. It’s good to make some promotion materials or even promotional gifts to treat your customers with care. 

It’s always a good idea to attract them with a concept of free samples or just small tokens of appreciation. Those kinds of things don’t cost much and it makes you seem like you really care for your clientele.

A creative mind, a couple of good ideas, little money and you are good to go. These are all promotional techniques you can use to advertise your business but still maintain at a low cost option. These examples show you that just with a little wit you can accomplish a lot. 

You don’t need big marketing campaigns or billboards; all you need is to be innovative and creative. Also, the key is to be kind, persistent and to never give up. You never know who you will meet on your ladder to success, so it’s better to choose your methods wisely!

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