These days, everything is on Instagram. Everything, from that adorable puppy you saw a few blocks away, to that incredibly juicy burger you had for lunch. There are almost zero restrictions, and you are the judge of what is significant enough to be uploaded. Those that make the cut are seen by the millions of other Instagram users- whether they take a good look or simply pass over it, they've still seen it. And, without even noticing it, we've been giving these products free advertising. It’s happened over YouTube, it’s happened over Tumblr, it’s happened over all social media. We've been sending across different messages that translate into positive or negative reviews about a certain product. “This burger was delicious”. “This make up was good enough for me not to have to use a filter.” Instagram has effectively become a virtual marketplace full of digital billboards and static commercials- and small businesses, boutiques and companies are beginning to take advantage of that.
Social media marketing has become absolutely essential in this era since the digital platform has become easily the most accessible marketplace, and is readily available to anyone with an Internet connection. Suddenly anyone who is online is a potential customer. In Instagram, there are mainly two types of people who can take advantage of this and make money off of it: business owners, and product users.
Product users are those who take good pictures of themselves enjoying a certain product, which turn into impromptu, unofficial advertisements. It’s rather similar to how some YouTubers get paid to include specific products in their videos and take the time to toss in a good word about them. There are companies who spotted this an as opportunity, and began paying these people to take more pictures of themselves enjoying their products. The users become unofficial paid models, and through them, companies are able to advertise themselves to the Instagram crowd.
The second group to take financial advantage of Instagram is the business owners. They take a more direct approach by presenting their business over Instagram. They try to gain a good following, present their products to their followers, and sell them online. Eventually their number of followers continuously grows and their name becomes more and more recognized. Many a small business has seen success this way and has gained loyal patrons over time.
We have crossed over into an era where so much can be done with the Internet. It has made us more accessible, more open and more able to express ourselves to an audience, live or otherwise. It literally helps us connect, and has been giving us more and more opportunities as its development continues. Instagram has evolved from a simple digital photo album to a plethora of possibilities and opportunities. Whether you are a small business owner or an everyday, average user, there is a chance for you to make money off of Instagram, and all it takes is a little bit of creativity.
This article was provided by Steve of Buy-Instagram.com the premier site to get more instagram followers.