Sunday, August 26, 2012

A Business Loses Money By Not Doing This One Thing

English: First 4 digits of a credit card (Photo credit: Wikipedia)If you are a small business owner, you can’t act like a Mom and Pop store in a worldwide economy. Some of us over 50 business owners, with established businesses or starting second businesses are learning the importance of accepting credit and debit card payments. Today the pockets of today’s consumers are filled with more plastic than paper. How many times have you walked into a small business and saw a sign that read “We only accept cash or checks”, Did you walk out without purchasing anything? 

No matter if you’re a small or large business you need some type of credit card processing so that you don’t lose customers to your competitors, who are more prepared to handle all kinds of transactions with credit card machines.

Start a with a merchant account and see your business grow.

If you are looking for ways to grow your business, you need to consider a merchant account from a reputable credit card processing company. The ability to handle various transactions shows your clients that you mean business, that your payment options go beyond “cash or checks,” which can help build a customer base that will keep patronizing your goods and services for years to come. With a merchant account, you can easily accept most major credit cards.

Portability of credit card processing.

You may be on the road a lot, attending conferences, seminars and trade shows to promote your products. Just because you aren't in your store it doesn’t mean you should lose out on a sale. With mobile or wireless credit card processing, you can accept plastic at a kiosk or vendor booth. A reputable credit card processing company will provide merchant support 24 hours a day, seven days a week, in addition to electronic billing and account management.

Know who your dealing with.

It makes good financial sense to research credit card processing companies to ensure that you’re getting the best rates. A credit card company’s fee structure, including how long you’ve been in business, the percentage of wireless sales you make each month, the type of business you have and your credit score all determines the fees you pay. It makes sense to shop around. Other things to consider when securing a merchant account is whether or not the processing company offers encryption and secure payment gateways. You need to partner with an enterprise that will keep your information safe.

If you are not accepting credit or debit payments you are losing out. Your customers are leaving you for businesses that have credit card acceptance. Most of these virtual terminals pay for themselves in the long run. Grow your customer base and make money by setting up your account today.

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