Friday, January 17, 2014

5 Inexpensive Ways to Improve Customer Loyalty for Your Business

English: Different customer loyality cards (ai...
A couple of years ago, Inc. published a rather fascinating article about customer loyalty. Within it, it said that it can actually cost a company as much as 5-10 times more money to try and obtain a new customer than it would to simply maintain the ones that they already have. It also stated that one way to keep customers coming back is to improve upon your customer loyalty strategies.

If you own a business and you'd like some effective yet inexpensive ways to keep your customers satisfied and happy, we have five great tips for you below:

Send out monthly surveys. One of the best ways to encourage customer loyalty is to see exactly what your customers need. An effective way to do this is to send out a monthly survey through your company newsletter. Services like Survey Monkey make it easy to set one up and it can provide you with all kinds of insights into how to make your products and services better. And when customers feel that you care about their opinions, they are more likely to return over and over again.

Respond to their comments. Thanks to your website and social media accounts like your Facebook fan page and Twitter page, your customers can connect with you on a daily basis. So, if you post an announcement about a new product or service and you notice that they have a question, be sure to respond as soon as possible. That's just one more way to make them feel like you genuinely care about their personal needs.

Do what you say you're going to do. One mistake that a lot of companies make is promising something but not deliver on the promise. For instance, if you have a big sale going on and you say that everyone who orders something within the next 48 hours will get free overnight shipping, while that might drive up sales, you could find yourself with some pretty frustrated customers if they don't get their products within a couple of days' time. The best way to get a loyal customer is by establishing trust and the best way to do that is to do exactly what you say you're going to do. Every single time.

Be solutions-oriented. If you want to get some brilliant directories reviews for your company, it's absolutely imperative that you be solutions-oriented. This means that when a customer reaches out with a problem, it's important that you listen but it's also important that you are prepared to provide a solution that will put their mind at ease. For example, if they ordered some shoes online and there is a tear in one of them, you need to have a good solution: send them an email with instructions on how they can ship it back for free for an exchange, and also offer them a 30-percent off discount on their next purchase (for example). You're not perfect and so problems will arise; however, you can prevent losing a customer if after you do a mistake, you put forth a concerted amount of effort to be solutions-oriented.

Instill a customer loyalty program. Whether it's a point system, a VIP program or random giveaways, customers are always excited to be involved in a loyalty program. So, make sure that you create one for your company. For more information on the kinds of customer loyalty programs that are effective, visit Blog. Hubspot and put "customer loyalty programs" in the search field.


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