Friday, March 9, 2018

How to Market Your Business Using the Newest Technologies Available

The Internet has changed the way companies market their business. What some call "old marketing" or "conventional marketing" refers to the use of advertising in bulletins, magazines, newspapers, billboards, and television. 

Any company that wants to survive today needs to embrace the fact that social media, online networks and communities, and the wide use of smartphones play a vital role in how their message will be received by their target market.

They also benefit from the fact that their business message is able to reach a much wider market thanks to the Internet. Gone are the days when only people in the same geographical location could meet for networking and the sharing of ideas. 

Now there are online or virtual communities where people from all different parts of the world can connect and collaborate easily. For example:
  • Passionate boaters and expert service providers can interact on sites like
  • Moms who want to share ideas about things like parenting, pregnancy, relationships, home, food, beauty, and style can meet on, and 
  • Art lovers can get inspired by a huge range of artwork from artists around the world on

Social Media

No marketing plan is complete without taking advantage of the viral nature of social media and by staying up-to-date with the latest techniques and trends. The benefit of using social media as an online communications tools is to help businesses increase their brand awareness, establish new relationships, and enhance current relationships. 

The viral aspect of social media refers to its ability to expand a businesses’ reach instantly to millions of people at the same time. However, it is important to understand how and why social media works. 

It is called "social" for a reason. If you use it only to blast out your message to the world in a one-way conversation, you are missing out on the real purpose. Focus on the relationship building aspect of social media and be sure to make your conversation a two-way street. Social media used effectively will help your business build trust in your brand and position you as the expert in your field.

Video Marketing

Video marketing has been rising in popularity for a few years now because it builds trust, engages its viewers, can explain anything, boosts sales and conversions, and encourages social sharing. 

Advances in technology have made video advertising more affordable resulting in widespread adoption from companies large and small.

Now that so many companies are using video marketing, what can you do to make yours stand out from your competitors? Create videos that are compelling, engaging, entertaining, and funny. 

For example, New Relic is a digital intelligence company with many tutorials and webinars on their channel, but their most popular video is a funny rap video about coding. Taking what could be a rather dry topic and creatively turning it into something fun can be very effective. 

McDonald's ran a video marketing campaign a few years ago to educate consumers as a response to a picture of their chicken McNuggets that went viral. The picture showed a rose-colored poultry paste referred to as "pink goop" causing their customers to question the quality of the ingredients. 

McDonald's in Canada created a video literally walking through the manufacturing facility so viewers could see how their products are made.

Artificial Intelligence Virtual Assistance

This might sound like a science fiction concept, but it actually isn’t. Most people are already using artificial intelligence (AI) without even realizing it. Do you talk to Siri? 

If you do, then you are talking to an artificially intelligent entity. There are many AI personal assistants available to business owners that can handle everyday tasks like scheduling and sending out meeting reminders. provides AI personal assistants to companies that will automatically schedule meetings for business owners so they can spend their valuable time on ways to increase their bottom line. 

These kinds of tools are extremely helpful to companies with a small staff and a limited budget to help them make the best use of their time.

In order to remain competitive and be successful, business owners should stay on top of the latest and newest technologies available. Do your research to determine which ones are best suited for your business. 

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