Monday, July 22, 2019

How an Idea Becomes a Marketable Product

For the world’s leading entrepreneurs, it is no secret that the first step towards creating any life-changing product is to formulate and develop a winning idea. 

While turning that winning idea into a marketable product may seem like an intimidating process, the truth is that adequate time and preparation in the product development process can allow you to succeed in ways that you may not have believed possible.

The Importance of Research and Development in Product Realization

Even on a small scale, a solid approach to research and development in the early stages of concept revision can significantly boost the likelihood of a product’s success. Putting effort into market research will enable you to better understand the potential place of your product within the current marketplace. 

A person who develops an idea for a new mobile app may wish to see if similar applications already exist, where they are sold, and how much customers pay for their use.

By understanding the landscape in which you will market and sell your new product, you can give your product a better chance at thriving in a competitive market.

Sourcing Quality Product Components

It isn’t enough that your product have an attractive outer casing or flashy marketing gimmick; you’ll need to ensure that you’re building a quality product with quality components. 

Just as you would want to use the best ingredients available to you in order to cook a dinner for your family and friends, you’ll want to ensure that your product is built with the best components available in your price range.

Make sure the components central to your product, such as rigid flex circuit boards, batteries and other electronic necessities, will adequately fulfill the needs of your customers and will last more than a few months. Without a functional and reliable product, your idea will stand little chance of winning over buyers in the long-term.

Seeking Feedback

Whether you’re seeking advice from trusted mentors or scheduling full-scale focus groups to study what the public thinks of your product idea, seeking feedback is a vital step towards understanding the strengths and weaknesses of both your concept and your marketing plan. 

When you solicit the viewpoints of others, you’ll allow yourself the chance to spot design or conceptual flaws that might otherwise derail a successful product launch. Instead of waiting for your product to hit the market, use feedback to prepare in advance for any hiccup that may arise in the development and marketing process of your product.

Turning a great idea into a great creation is often a product of time, effort and responsiveness to the needs of customers. With the right approach to research, product components and critical feedback, you’ll find that a successful product launch is well within your abilities.

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