Wednesday, June 23, 2021

What Makes SEO So Expensive and How to Reduce Those Costs

If there is one thing that is critical to the success of a website, it is its utilization of SEO. SEO or search engine optimization is used to help search engines provide people with the best possible search results. 

The better your SEO, the more likely you are going to show up on the first page. In fact, it is so important that companies such as Coca-Cola and Disney spend millions of dollars just to ensure they remain at the very top. 

Unfortunately, this can make SEO very expensive for the little guys. The following includes further information on why SEO is so expensive and what you can do to reduce those costs.

Why SEO is Expensive

The reason why SEO is so expensive really boils down to three reasons. These include the time it takes for you to begin to rank within search engines (usually a month), the cost of running and maintaining a campaign, and finally, experts who understand what keywords are going to work for your specific business and which are going to waste your money. 

Although there are additional costs such as bidding for placement, these are the most common reasons why you may see a very expensive upfront cost.

Reducing the Cost of SEO

Understandably, most companies, especially if they are new, are likely running on a shoestring budget. Their financial priorities may be focused on paying employees and vendors, and SEO often takes a backseat. 

However, you can reduce a lot of the costs of SEO building by hiring an SEO partner company to take over that aspect of your business and allow you to focus on the rest. They can integrate best SEO practices into your existing marketing initiatives and work as a complement to them, as well as building separate link-building campaigns for your business.

Audit Your Website

One of the most common mistakes business owners make is not auditing their website before launching a marketing campaign. Unfortunately, this can cause higher bounce rates, leading you to have to spend further to attract more visitors to your website. 

However, by taking the time to audit your website and see where issues are present, you are potentially eliminating the need to spend more on your SEO. 

A lot of websites have SEO tools built right in that can help you ensure you have the right metadata to help make sure Google is reading your site correctly and directing the right people there.

Write Content for Your Website

As stated above, keywords are critical to helping search engines connect people with the right type of search results. The more keywords you can add to your site that match your business, the better your ranking will be and the less you have to spend on running ads. 

You can accomplish this by starting a blog within your website. Keywords need to be supported by a lot of content, and having a blog creates a natural way for you to have lots of content about your target keywords without info-dumping on every sales page you have.

Reducing the cost of SEO is something even fortune 500 companies are struggling to do. However, that does not mean it's impossible. In fact, because you are a smaller business, actions such as adding content and auditing your website can go a long way in reducing that cost.

1 comment:

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