Wednesday, July 21, 2021

Six Effective Measures For E-Commerce Fraud Prevention

E-commerce fraud has become highly pervasive and sophisticated, hence bringing e-businesses to a fragile threshold. These frauds can significantly impact customer loyalty, drain revenue, and create legal issues due to the undue exposure of sensitive data. 

It is essential for business owners to stay vigilant to prevent fraud on eCommerce platforms. Identity theft and account takeover are two of the most common e-Commerce fraud types. 

Account takeover can pose any private account at risk; in this fraud type, the fraudster acts like a real customer and gains control over a legitimate account to make an unauthorized financial/information transaction. 

In identity theft, the fraudster gathers confidential data of another user to make transactions on their behalf.

Other subtypes of e-Commerce fraud occur in credit card or card-not-present environments, chargeback fraud, triangulation fraud, hacking, and more. 

This list is not exhaustive and includes other various eCommerce fraud types that can severely impact the company’s bottom line. Cybercriminals make use of intelligent technologies for conducting unauthorized transactions. 

Hence, it is critical to have the best fraud detection and prevention tools in the e-Commerce workflow to eliminate real-time risks. The e-Commerce fraud prevention software is one of the most valuable assets. 

The modern software uses intelligent tools and processes to extract data and perform analytics for risk modeling and prevent fraud before it occurs. It can quickly identify transactional anomalies and detect fraud using AI, big data, and live-streaming visualizations.

To effectively prevent e-Commerce fraud, here are some of the essential measures that merchants and stakeholders can adopt.

PCI Compliance

Companies that make use of credit cards for accepting payments from customers must be PCI compliant. It helps maintain the security of credit card transactions and ensures the safety of the payment systems. 

PCI compliance also enables the customers to trust your system and helps to improve your reputation. For obtaining PCI compliance, stakeholders need to build and maintain a secure network, protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test networks, and maintain an information security policy. 

PCI compliance reduces opportunities for malicious activity and fraud. It ensures encryption for confidential payment data from falling into the wrong hands.

Address Verification System (AVS)

The Address Verification Service (AVS) is a fraud prevention system. It verifies if the billing address matches the address of the credit cardholder. 

It helps to detect any suspicious credit card transaction activity. After the AVS solution initiates matching the address, the processing network then sends an AVS response code to indicate the match results to the payment gateway. 

Based on the predetermined AVS rejection settings, the system accepts or rejects the transaction.

Regular Site Security Audits

A security audit enables the companies to test and assess the overall security of the e-Commerce platform. It also helps to check if the platform is compliant with necessary regulatory protocols. 

Moreover, the regular site security audits help address the gaps that may act as a potential entry point for the fraudsters to defraud the platform. 

It involves scanning the website for malware, checking the encryption and password strength, removing inactive plugins, and more.

Using An Anti-Fraud Software

You can integrate and deploy an anti-fraud tool with real-time transaction screening and review the available automation features. It can look into the historical and current data to identify any unusual activity across the platform. 

You need to assess handles cases of false declines to ensure that it is not ineffective. The software must continuously monitor internal processes to detect failures and provide 24/7 security operations center support. 

With algorithm-based evaluation capability to assess data sets, it must evaluate the risk of every transaction to reduce the risk of fraudulent transactions on time.

Use Hypertext Transfer Protocol Secure (HTTPS)

The e-Commerce business owners must ensure that the websites representing the online store use HTTPS security instead of HTTP. 

HTTPS facilitates user data encryption, including financial information and browsing history, and protects it against an unauthorized breach. It covers the communication between your browser and server from any risk factors like intentional malicious attackers and intrusive companies. 

You require an SSL certificate to use HTTPS. It helps protect sensitive information in the e-Commerce platform.

Fraud Awareness Sessions

While most of the measures mentioned above improve the chances of intercepting the fraud and preventing it, it may sometimes fall short of protecting in instances where it is more pervasive. 

The employees and customers must be well-aware of different fraud types and practice essential safety measures to keep the transactional activity secure from their end. It helps to reduce the impact of eCommerce fraud significantly.

To Conclude:

These are some of the most effective e-Commerce fraud prevention measures. It helps the stakeholders to spot fraudulent transactions and prevent them ahead of time actively. 

It also enables the protection of your revenue and makes your business more reliable and efficient. The dynamic end-to-end payment protection helps in securing the entire consumer payment lifecycle.

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