4 Savvy Ways to Get Customers to Buy Your Marketing Materials

Free publicity is often the best publicity – but what about publicity the customer pays to spread around for you? Many businesses have had their logo printed on “swag,” items such as pens, tote bags, T-shirts and mugs, and give them away to customers (and potential customers) at trade fairs and festivals. Free swag is a great way to remind potential clients of your business every time they use the items. However, savvy businesses can get customers to actually buy swag and use it. Start with these four simple tips and your marketing material could be as sought-after as the products and services you sell.

Target the Audience

Before you begin, consider your target audience – which should be the same as the target audience of your products or services. Focus on how to make your brand appealing to your target audience and how to best get the word out about the products you intend to offer. Social media will prove an excellent way to make your marketing campaign more interactive. The more you ask your customers to participate in the campaign, the more likely they are to pay attention when you sell swag.

Use social media not only to spread the word about your swag, but in the swag design itself. For example, come up with a hashtag related to your brand, products or services. If the hashtag takes off in popularity, incorporate it into your design. When someone new sees the hashtag on a customer’s swag, she’ll be inspired to discover the buzz behind the word or phrase.

Design Something Marketable

Once you know who you’re targeting and how you’re going to get their attention, focus on your design. You probably already have a business logo; if you can’t or don’t want to change that, that’s fine. If you are open to a redesign, getting ready to sell swag might be the ideal excuse.

In addition to your logo, come up with a fun, cute or attractive addition to your logo that appears on your swag and the marketing material for your swag. This should be something your customers will want to wear or show off for aesthetic reasons in addition to a love of your brand. For example, if your target audience is elementary school kids and their parents, a cute mascot animal could prove popular on T-shirts, pencils and notebooks.

Support a Charity

Donate a portion of the swag proceeds to a charity related to your industry or the community. For example, if you’re primarily a local business selling products for seniors, offer to support local senior centers and programs such as Meals on Wheels. If your business is aimed primarily at women, choose causes especially important to women, such as breast cancer research and support for abused women and children. Your customers and supporters of the charitable cause will spread the word about the promotion, which will lead to more sales. 

Start Small

Don’t look at the swag sales as a huge untapped revenue stream. Inc. 5000 cautions against thinking of marketing material as a substantial part of your profits, but stresses that real profit can be made with careful planning. Start with small vendors and see how sales of the items go before broadening sales.

Sell the swag exclusively out of your storefront or online store, or partner with a local store related to your industry to sell the goods. Focus entirely on the local market. If sales prove successful, branch out to more national avenues and broaden your online marketing strategy to include other regions. If you find you’ve ordered too much swag and it’s not selling, dial back on the campaign and re-strategize.

When you sell swag rather than give it away, loyal customers are getting the word out about your company by financially supporting your business. However, if you’re going to ask customers to pay to promote your business, you have to offer something that is worth paying for. Having a compelling logo and design that people want to buy gets people talking about your business.

About the Author: Gary Austin can provide your company or organization with the best promotional pens in the industry. Visit http://www.thepenguy.com/promotional/ to find out more.

Making it Work: How a Small Business Can Become Bigger

Most small business owners dream of expanding their business and turning their small business into a big one. However, dreams alone won’t transform your company. Business owners need to take action to continue to grow their business and to be ready when an opportunity presents itself to expand. Here are some tips to try when creating more growth in your business. 

Organic Growth

Most businesses will grow naturally over time due to marketing and advertising efforts reaching new customers and existing customers, and by spreading the word about the business. This organic growth is important, as some existing customers will leave over time for a variety of reasons. This means that a business that is not expanding its customer base continually, will not only fail to expand, but it will actually contract. Business owners need to carefully balance their time between maintaining existing customers, and reaching new ones in order to allow a business to grow over time. 

Financial Stability

For a business to grow, it must be financially stable. Though this can be a difficult task in the first few years that a business is in operation, even the youngest business can begin to build financial strength. A small cash reserve is a great place for a small business to start. This reserve can start small, and grow over time to meet any emergency expenses that a business may face. In addition, a business should foster relationships with financial institutions and other lenders. By having both cash and credit available, a business can confidently grow through the expansion of operations and the acquisition of competitors. 

Modern Technology

In many ways, modern technology has revolutionized small business. While a business can still benefit from the services of professionals, many tasks that business owners had to hire out in the past can be performed in-house. For example, business owners may choose to design and operate their own website to conduct business online. Products such as Domo BI dashbaords can help a business owner and other key employees to have fast access to important business measurements. This will aid in efficiently running the business. By using current technology, a business can work more efficiently and with a higher level of profitability. Find out more about new technologies and try to use each one to the company's advantage. Find out who common customers are and what type of advertising they will respond to. Where the ads are online will matter in how well the are received. Creating more customers through advertising is an age old method and will guarantee business growth.

While there is more to growing a business than fostering organic growth, building financial stability and using the best technology, these are three important areas for a business owner to focus. By working to grow a business, and being prepared for expansion, a business owner can position his or her small business for big things in the future. This ways you can be sure your company will grow in the right ways and become bigger than ever.

Market Know-How: Five Musts When Self-Marketing Your New Business

Creating an effective marketing force is one of the biggest struggles new businesses face. Nonetheless, marketing takes more than a little creativity and a small amount of ingenuity. Being creative and actively seeking new methods to reach people are key when it comes to self-marketing your business. Take a little advice and become a marketing guru by employing these five tips to kick off your self-marketing campaign. 

1. Offer an Incentive

Everyone likes free stuff. Consider featuring a special promotion, contest, or freebie that features a small giveaway to your customers. Delivering an effective incentive to customers will increase your foot traffic, boost your sales and heighten the overall awareness of your company’s opening. Whether it’s a 10% discount for shopping on a certain day, a free sample of your company’s special product or a gift card to use on a later date, the giveaway strategy is a great way to get even more.

2. Host a Demonstration

People don’t buy things that they can’t see. Remember this as you market your product. The best way to increase your revenue is to make sure people see your product. Consider setting up a booth at a local event to demonstrate the effectiveness of your product, or simply have a table set up where customers can manipulate the product themselves.

3. Highlight Your Business and Staff

People naturally follow the direction of others, and they appreciate positivity. Consider using custom map calendars or custom desk calendars to highlight the aspects, products, placement, and people of your business venture. You can offer these as complimentary gifts or as possible incentives. Regardless, using this method helps customers see who and what you are about, which leads to better sales.

4. Invite Testimonials

One of the most effective ways to market your personal business is to share testimonials from other satisfied customers. These statements serve as a quick endorsement for both your company and your product. Ask existing customers to write or record a brief testimonial or consider writing down testimonials as part of a demonstration endeavor. Someone tries the product, loves it, and gives a testimonial outright, which will give new customers that confidence they might need to try your product.

5. Create Empathy

A great way to market your small business is by establishing empathy with customers. One of the most beneficial ways to create this common bond is by participating in and sharing a common goal or effort. Consider sponsoring a school supply or canned food drive. By investing in the local community, the individuals of the community are more likely to invest in your company and product.

Self-marketing your business isn't necessarily easy, but making an effort to get your name on the market takes little more than a bit of creativity and hard work.

3 Clever Ways to Make Your Business Look Large and In Charge

 (Photo credits: www.roadtrafficsigns.com)

There are many good reasons why you may want your business to look larger than it actually is and if you can manage to pull off this trick, you will probably be able to gain extra turnover through increased sales activity. Here are some ideas on how to achieve this goal. 

Consistent Branding 

The main aspect that you will notice with larger companies and especially multi-nationals is that they have very solid brand strategies. Consistent branding means that customers instantly recognize your logo and what the business does or what it stands for. You can copy that winning formula by ensuring that your logo, typefaces, fonts and brand colors are all consistent wherever your company name is visible. Using signage at your business premises is a great way of re-enforcing that message and brand image. Apple HQ uses a symbolic giant apple attached to the side of their building and you can follow that same principle of instantly making your company look larger and more professional by using consistent brand signage and even creating a logo that is visible on your building as well as on any company vehicles, marketing material etc. 

Digital Signage 

Using digital signage is not as expensive as many people think it is going to be and it is a great way of conveying a message to your customers who are on your business premises, whether it is a retail store or a trade warehouse. Using a digital sign means that you can change your message as often as you want to without having to print up new posters each time and it is a professional looking system that will tell your customers that you want their business and enable you to promote any special offers or limited time deals as well as conveying any standard message that you may want to get across. They are also very useful in enhancing your brand image by incorporating a log in the message and display whilst generally creating the impression that you are larger and more professional business who have thought about how to communicate in a modern way with their customers. 

Getting your Signage Right 

Every business large or small has a budget to work to, but if you are a small business competing against larger organizations you want the opportunity to compete on a level playing field whenever you can, and using signage in the right way is a great way of achieving this. First impressions count for so much and having a sign outside your business that is poorly designed, too small or simply fails to grab attention, then it is probably serving no viable marketing purpose other than telling people where you are. If you are going to advertise your business to the public try to work on getting your business noticed. A large but well proportioned sign with a professional looking logo and even a strong slogan or marketing message will count for a lot when you are seeking to make that all important first impression. Get you signage right and you will encourage customers to come to you and it will carry a strong message that you are in charge of your own destiny and want to give a good customer experience to anyone that walks through the door.

Scott Quinlan is a business branding consultant. His articles mainly appear on business and marketing blogs where he enjoys passing on his knowledge on the subject. Visit ImpactSigns to get more ideas for your business. 

How Credit Cards Cost Us More Money

 (Photo credit: Wikipedia)

Some of us grew up in the days before credit cards were terribly prevalent. Forty years ago, you might have had a department store credit card, or perhaps a credit card for a gas station. Visa and MasterCard were around, but they didn’t have the kind of widespread acceptance they do today.

While the days of cash may be dwindling, some new research is shedding light on just how this shift has affected consumers. The method we choose to use for payment has a significant impact on what we choose to buy. Some new research from Professors Promothesh Chatterjee and Randall Rose of University of Kansas and University of South Carolina respectively suggests that this impact is significant, and even affects how we remember a purchase after the fact.

Cash means a focus on cost

In the study, customers who were primed to use cash for a given purchase came out as much more concerned about cost than they were concerned about benefits. For example, here are some of the observations in the study

• Cash customers responded more quickly to cost-related words.
• Cash customers had greater recall of cost-related aspects after the fact.
• Cash customers exhibited recall problems with benefit-related words.
• Cash customers often choose less expensive products, even those with inferior benefits.
• Cash customers were more likely to identify a wide range of cost factors beyond just price, such as installation or delivery costs, warranty costs, and even delivery time.
• Cash customers experienced more of the pain of payment. Every time a transaction takes place, money goes away while the consumer watches.

As you might expect, the opposite is often true when it comes to those customers who use credit cards.

Credit cards mean a focus on benefits

Those customers who were primed to use credit cards weren’t nearly as focused on costs as cash customers. Here are some observations from the study about credit card customers:

• Credit card customers responded more quickly to benefit-related words.
• Credit card customers had greater recall of cost-related aspects after the fact.
• Credit card customers exhibited recall problems with cost-related words.
• Credit card customers often chose indulgent or high-image products.
• Credit card customers made more cost errors than cash customers.
• Credit card customers experienced less pain of payment, because the process of consumption is decoupled from the payment process.

What this means, at least in part, is that customers using credit cards came out of the study as being much less concerned with cost than they were with what the given product could do for them.

Choosing the right payment method at the register

What does this mean for older Americans? Really, it reinforces something we probably already know: using credit cards can cost us more money. This is true not only because of the interest or fees we often face with credit cards, but because of the way paying with a credit card affects our choices as consumers.

If you want to make smart financial choices, let payment method be a factor in how you shop.

David Rodwell is an experienced writer who covers everything from business to personal finance. Check out his site CreditCardProcessing.net for similar articles.