Monday, August 7, 2017

6 Ways Technology is Helping Small Business Become More Productive

If you own a small business, you might believe that modern technology is only appropriate for larger businesses with deep pockets. Nevertheless, technology is making a large impact even for small companies around the world. 

Technology is not just assisting small companies to become more efficient, it's also boosting their productivity and helping them develope their product line. 

Here are 6 ways technology is helping small business compete better in the new century.


Small companies typically need to optimize productivity in their business. Today team members are using technology to do their work quicker and with more efficiency. 

Lots of business are now utilizing business resource preparation (ERP) systems instead of accounting software applications. An ERP system is much more than an accounting system because it handles much more than accounting-related jobs. The growing importance of ERPs for small businesses has been increasing steadily because of its effectivness in larger businesses and its cost of use has steadily declined over the years making them more cost effective even for the smallest startup.  

An ERP system, nevertheless, can deal with not just accounting jobs but also handle other parts of your whole business. When workers have access to the best hardware and the latest software applications, they have the tools to be very effective. 


Technology is assisting small companies to improve communication within the company, along with its consumers and providers. For example, mobile phones have become a business tool for the company owner and workers alike. 

Mobile phones are must-haves for remaining in touch with clients on the go and reacting to queries in a timely fashion. Mobile phones have actually raised the bar because they supply web access to business and e-mail applications. 

Text messaging, social networking and e-mail are other technological advancements that have actually improved communication and assisted small business to remain linked to their consumers and internal communication within your business.


Technology has freed small companies from the restrictions of print marketing, specifically when it pertains to reaching existing and brand-new consumers. Internet marketing campaigns from basic educational sites, to marketing on online search engines, to internet sales has streamline and organized sales. 

Email marketing is a low cost and reliable technique that assists small companies to reach lots of people with business updates, discount coupons or newsletters. Mobile marketing is a brand-new frontier that is assisting small business to reach possible and existing consumers through text, mobile apps, and deal branded applications that link consumers to the most recent business news in a most efficient way. Contibuting to better tracking of sales campaigns.


Nowadays, numerous small companies provide telecommuting and dynamic time schedules to its employees. Staff members, clients, providers and other business stakeholders can remain in touch from numerous places while working various hours through making use of online resources and mobile computing devices. 

Employees can now share digital files through e-mail, have online realtime discussions, and use training videos and handbooks to orient brand-new workers on what is going on in your business.

Customer Service

Technology helps build better communcation between customer and company. Companies can utilize e-mail to react to consumer questions, utilize online chat to help clients that check out the business website, and give customer service agents better tools to solve customers problems. Technology offers a business's clients many options to stay in touch with your business.


Teleconferencing through the phone is a tried and true conferencing technique, however current advancements in technology have actually brought online conferencing to the leading edge. 

Online conferencing can connect web video cameras, audio, in addition to incorporated web conference enhancements to come up with an extremely interactive environment. All participants can see each other as they communicate, share files, deal with tasks collaboratively, and recreate the in person conference experience despite their physical place. 

This is just a few of the methods which small companies can broaden their reach to engage worldwide customers and partners.

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