Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts

Sunday, September 9, 2018

On a Tight Budget, Are You? Here's How to Rock Your Content Marketing

How do you succeed in content marketing while squeezed for cash? Use the following tips to rock your content strategy without letting your budget slow you down.

Focus on Profitable Content Types

Ideally, you might want to publish content in a variety of formats to appeal to the largest audience possible. However, your tight budget means that you have to be more selective in your activities.

Find out what types of content resonate the most with your website visitors and focus on those to maximize your ROI. To do this, use a combination of analytics and trial and error data. Also, monitor your competitors to see what content formats they use.

As part of the process, calculate the time and money you must spend to create each type of content. When you find a format that consistently gets results that justifies its cost, stick with it. Such a focus will help you avoid wasting your resources while maximizing profitability.

Prioritize Quality Over Quantity

Do you have to publish a certain amount of content during a period of time? Such a practice may keep your website fresh, but it can lead to low-quality, “thin” content that fails to impress your visitors.

As a general rule, quality matters more than quantity. Still, you need to avoid over optimizing your content to control costs. After you reach a minimum quality level, additional efforts will have diminishing returns. 

Your limited budget means that you can’t afford to insist on total perfection. Using the 80/20 standard as a rule of thumb, the majority of your quality will come from a minimal amount of work.

Improve Your Efficiency

You may sometimes feel as though your limited resources will prohibit you from achieving the growth your business deserves. Rather than becoming discouraged, look for ways to do more with what you have.

For instance, you can save a lot of time by grouping similar tasks from multiple projects in batches that you complete in a single sitting. Rather than researching a topic for just one blog post, prepare a couple dozen topics before exiting your research mode.

Other ways to improve efficiency include outsourcing work to freelancers, repurposing outdated content, and optimizing your processes. Also, cloud-based software for time and project management can also help you work smarter rather than harder.

Take a Holistic Approach

Rather than focusing only on online marketing channels, create a wholesome marketing strategy that includes both online and offline tactics. By extending your reach via traditional methods, you can reduce your overall expenditures while increasing your ROI.

Try ordering business cards and passing them out at community events. Also, remember that printed media such as billboards, magazines and newspapers can help you achieve your goals. Other tactics, such as giving free public lectures at libraries and schools cost you nothing while establishing yourself as an industry and community leader.

By incorporating multiple channels in your strategy, you can create a synergy that extends the usefulness of your limited funds. For example, your printed business cards, books and flyers should include your URL and can boost your website traffic.

Utilize Free Content

Content creation takes time and, therefore, it costs money. However, you can find ways to get content for free that can dramatically extend the usefulness of your budget. Start by providing guest-blogging opportunities.

Rather than paying cash for content, you compensate your guest bloggers by giving them access to your audience. On the other hand, they can increase the authority of your brand while exposing it to some of their loyal followers.

To increase your access to free content, publish a page on your website that announces guest-blogging opportunities. Be sure to specify available topics and outline your quality requirements.

Always Deliver Value

You might feel pressured to reduce your quality standards in order to accommodate your small budget. Such an approach may reduce your production costs, but hurt you in other ways. To begin with, poor-quality content may not meet the needs of your shoppers and customers. Additionally, poor content can also damage your page rank in search engine results. 

Instead, if you emphasize quality over quantity, you can create content that meets the real-world needs of your audience. As time passes, people will begin to trust your site and brand to get the information they need.

In the end, your readers will begin to regard your brand as the natural choice when they get ready to buy. So, emphasize quality and see your content marketing budget accomplish more than you ever thought possible.

Build Content Libraries

Rather than discarding your research after using it, archive it on a shared folder on your server. As you build your content library, you will have tons of videos, articles, illustrations, templates and snippets at your fingertips.

After a while, you will have a huge repository of all the factual and creative content that covers all the topics you cover. Rather than designing and creating all your content from scratch, use items from your content library as building blocks.

In other words, you retain the value of your work by extending its usefulness well into the future. Meanwhile, you gain additional cost savings by speeding your content creation processes.

In summary, by taking an intentional approach, you can rock your content marketing operation. While emphasizing creativity, quality and efficiency, you can publish the content you need to grow your business without going broke.

Jasmine Williams covers the good and the bad of today's business and marketing. When she’s not being all serious and busy, she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, and delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

Tuesday, July 18, 2017

How to Use Content Marketing to Boost Organic Traffic

If you’ve recently started your new business, you should seriously think about your content marketing strategy. There’s a lot to gain with a good content marketing campaign. 

If done right, it can attract new visitors to your website, which will improve your sales and revenue. Your brand will get stronger and people will be aware of it. Keep in mind that content marketing strategy can’t be done overnight. Below are some tips that may put you in the right direction.

Work on your headlines

Your click-through rate will increase if you make some killer headlines. With good headlines, your content will be shared more across social media platforms. The most popular headlines are those that start with a number or have an amusing adjective in the first few words. 

Make sure to know about your audience. If you do a good job in targeting it, you’ll come up with great headlines, that will facilitate social media sharing, which will bring you more visitors and potential customers.

Landing pages optimization

If you’re trying to get new users to convert, you should take them to your product page or your blog. Yes, the homepage is also very important, but it is better to work on the landing page since it will save your customer’s time. 

People can easily get bored and go away if they can’t find what they want. You should help them by optimizing your landing page. Your landing pages will need some keyword searches and other SEO strategies incorporated in order to be ranked better in search engines. 

Poorly optimized pages can harm your rankings and that will drive you away from your new costumers.

Make an editorial calendar

It is crucial to keep your blog systematized and have plenty of prepared ideas for future posts. That is why you’ll need a detailed editorial calendar before you get into any content marketing campaign. 

The SEO professionals in Perth area recommend making a calendar since it will help in communicating with your targeted audience. Your schedule will help you to tease your readers with upcoming content. 

That will ensure getting them excited so they’ll be coming back to your website over and over again. Of course, your old posts will give you insight into conversions, bounce rate, time on page and other useful information.

Please your audience

The best path for your business to grow is to know what your customers want. While keyword research is very important, you should also spend some time using Google Analytics

This free tool will help you see who are your customers and what are they seeking for. With this tool, you’ll be able to check demographics data and get a better idea of your customer base. 

The more information you have on your targeted audience, the better results you’ll have in the future. Another useful tool is Google Trends and it will help you to see which topics are trending in your niche and which ones are in decline.

Learn about your competition

In order to get more customers for yourself, you’ll need to steal them from your competition. That’s the reason why you should do some spying. You can get ahead of them by using several useful tools. 

In order to see the ranking of keywords, you should use SEMRush. With Majestic, you’ll be able to learn who is linking to your competitor’s website and what is their most popular content. 

If you want to see what works good for the competition on social media, you could try with BuzzSumo. Once you learn what is your competition good at, you may try to get better in your own content marketing campaign.

Always focus on your content

Your main goal should always be getting more readers, more mentions on social media and plenty of shares. Like already mentioned above, you should tease your readers with upcoming content, and while doing that, you should also inform your influencers and friends about that. 

That way, they’ll be prepared for new stuff and will be happy to share it. Getting in touch with influencers can be very beneficial for your business. They can raise awareness of your product or service and you can do the same for them. 

Everybody wins. So don’t hesitate and start connecting with other similar businesses. Just make sure to produce high-quality content and get it shared all over the place.

If you’ve read all tips above, you’ve probably got some new ideas about your content marketing campaign. Take everything into consideration before you start with it. 

There are plenty of strategies and not all of them are good for your business. Make sure to offer some real value to your targeted audience and everything should be just fine.

Thursday, April 18, 2013

Make your Business Marketing Savvy with these Strategies

Businesses take different strategies in online marketing. With the plethora of ways businesses can advertise their products, there is really no such thing as a perfect fit for all businesses when it comes to online marketing. Most of the time, businesses combine different ways of advertising and marketing so that they can achieve their goals. However, it is good to know that there are some generally accepted ways in online marketing that is effective for all kinds of businesses. One is social marketing. It is not very far from online marketing. It has the same intention, social marketing just uses a different platform and that is social media. 

Social marketing is a very popular marketing plan for many businesses. It is not very hard to see why social marketing is very effective. It can gather the customer base that businesses target and it is a very accessible form of advertising. Making a profile on a social media platform is very easy. On the other hand, there should always be some form of marketing to take place. Here are some easy strategies that most successful businesses use when it comes to social marketing. 

Product Advertising without Sales Talk

Social marketing is different from traditional advertising. Most social media users find sales talk irritating. The question then pops up- how do you advertise products without sales talk? The answer is plain and simple. Post straight to the point and appealing content. Social users are drawn to attractive content that is relevant and new. Moreover, presentation is key. Most people who use social media like to see graphics or images. A promotion for a new product can be easily spotted and will rapidly gain popularity when it is through a short interesting image. Remember that your website is probably not the only business page they are following, therefore make your content stand out by using images. No tacky sales talk allowed. 

Conduct Q & A

A social media is a big forum. It is not a one way street like a website that only feeds content to its visitors. Social media involves both parties and interaction between them. So, keep in touch with your customers constantly and give them some space for feedback. This is a good way to know their thoughts and opinions about your company’s products. In addition, it will also make your company customer oriented.

Blog about your Company

In a company’s website, blogging seems a little bit amateur. One great thing about social media is that it gives you an avenue to blog. Blogs are very helpful in attracting customers as it gives them a perspective about your company that they have never seen before. Blogging would definitely make your customers feel that they are personally connected to your company.

Important events in your company, behind the scenes pictures or everyday life in the company are great things to blog about. This will surely make customers prefer and patronize your brand.

Author Bio:

Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-482 exams. Let’s take benefit of 70-432 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.

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