Showing posts with label Social media marketing. Show all posts
Showing posts with label Social media marketing. Show all posts

Tuesday, October 15, 2013

4 Online Marketing Services that Drive Success

To do well with a business, one must have a multifaceted approach that involves trying to find customers with a variety of different methods. However, this is not always easy, as many new business owners do not know what actually helps to build a strong a customer base. Here are four online marketing services that drive success. 


With high organic search rankings, a company can see a lot of traffic to their website. To get started, most people opt to do it on their own and experience poor results, since it is difficult for the average person to do it right. Luckily, a professional SEO company can, with ease, help a website reach the first page of the major search engines. They can do this by helping the business create solid content and gain links from a variety of quality sources. Thus, when you are even looking for a dental practice marketing service, you should first consider using an SEO company in order to generate a large amount of natural attention. 

Email marketing

With email, one can market their ideas to a wide audience and find a lot of success. To begin, one should hire a service that can construct a marketing email that will bring in new visitors to the website of the company. These same companies, such as 123 Postcards, will also be able to provide your company with a direct mail service, which will make sure that you reach out to as many people as possible. This is a perfect option for a business that has a hard time getting people excited about their product using other methods. 

Social media marketing

Most people fail to build a sound social media marketing plan, as they do not know what will interest followers. The problem is that many people will simply give up when they don't see results from their efforts with social media. In order to see the best results, you should consider using a professional company that will know how to build and use your social media sites with the maximum amount of efficiency in mind. Remember, social media is here to stay, and a company must embrace this early on if it wants to succeed. 


When owning a website, one will, inevitably, have both satisfied and angry customers. To understand the reason for these varying opinions, one should conduct surveys. This will not only help the business to understand the mindset of clients, but with this information, the business owner can improve the situation and avoid causing issues with current and potential customers. However, most people do not know how to conduct a survey tactfully, and it is best for an entrepreneur to pay someone to do this task, since it is necessary to ask the right questions without alienating or bothering visitors that come to the business. 

With these four services, a company can build their customer base and achieve long-term success.

Saturday, June 15, 2013

How to Use Digital Marketing for your Business

It can feel like a big challenge to use digital marketing such as social media and the internet. There are so many developments in technology every day that it might seem intimidating to even know what is out there. The professional world of business and marketing is quite different from that of technology. But we have some great guidelines and advice that will make it much easier and a definite must for you to try it out.


If you want to get lots of hits on your business website then you need search engine optimization, or SEO. Websites that are really successful are those that are found easily on search engines. You need to get your website up onto the listing in one of the first three pages that a search engine gives. If you really want to get the business flowing, then aim to be one of those sites that are in the top five listings. If you use SEO you will be discovered by new customers way quicker and much more easily. Make it your aim to get onto the first page of the results from a search engine. 

Social Media

Facebook is one of the most popular forms of social media in the world today. it has over 500 million users it is used by over one and a half million companies to advertise their services and products. Twitter is another great way to advertise. Over 30 per cent of people using Twitter follow posts from companies and brands. YouTube is also another giant in social media and you can use it to your advantage. You should have social media as a big part of your digital marketing strategy. You can build a big following and increase your number of customers easily. And best of all, most social media is free for you to advertise your business.

Current Web Content

You should keep up to date with your website content, keep it relative and go with popular trends. Customers can get a lot of information about your business and what it offers by visiting your website. Going online to a poorly constructed and uninformative website is not fun and certainly interesting enough to visit again. You want to keep your website content full of useful information and engaging content. 

Smartphones and Tablets

Tablets and smartphones are sky rocketing on the market today. these are now so commonly used for internet and social media and the numbers are expected to grow and grow. Smartphones are used for the internet for business and personal use. Tablets are commonly used for work and leisure too, and are often aimed at people for more personal use. Mobile technologies are great for digital marketing.


Use professionals in the field of digital marketing to ensure you get every opportunity out there to advertise your business. You will not need to worry about all the technical jargon and latest digital marketing techniques if you get an expert with the skills and know how to do it for you. This will save you valuable time to invest into running your business. 

Build Networks

You need to be prepared with the ongoing job of retaining your fans online. You will need to be innovative and forward thinking. Create networks and you can work together on digital marketing. This will be beneficial if your business is small and it will help you to expand at a faster rate when you network with other businesses. 

Become Known Online

A great way to become a known force online is to do something different that seperates you from the crowd. Let people know what it is that is different about your business from all the others out there. You should think about this when you are building your digital marketing campaign, what makes you different?

Moral Codes

If you are carrying out a survey or have posters or information you want to share with your clients or colleagues then email is an easy and free way to do this. But you must always remember morals and principles when you are using the internet. Do not share private information that has been given to you by email. The same moral codes apply for business online as they do face to face. Be careful about how you use information regarding your customers. It is essential that you are as upfront and honest online as you are in your business.

It’s All Out There

With the internet you can be in touch with anyone anywhere, and this is possible in a matter of seconds. You should be very aware of this when you put anything up online. If you post something on the internet, then any person in the world can see it. Be careful about giving away too much about the magic behind your business and information on how you do it all. The same is true for images, video clips, comments on social media and articles of any length. Once you hit send, then there it is, and you cannot get it back. 

Keep it Consistent

Once you have got some followers and interest online, then you need to work out ways to keep them interested in your business. You should do this while finding ways to keep your online fan base growing. Once you have a fan you need to keep them. This is not easy and a lot of businesses struggle with this. Use your forms of digital marketing cleverly, keep up to date with your online information.

This content is provided by Pass Certifications. He is a 74-343 Certified Professional. Take the benefit of our N10-005 material and assure your success. Check out our free demo of all certifications Exams.

Thursday, April 18, 2013

Make your Business Marketing Savvy with these Strategies

Businesses take different strategies in online marketing. With the plethora of ways businesses can advertise their products, there is really no such thing as a perfect fit for all businesses when it comes to online marketing. Most of the time, businesses combine different ways of advertising and marketing so that they can achieve their goals. However, it is good to know that there are some generally accepted ways in online marketing that is effective for all kinds of businesses. One is social marketing. It is not very far from online marketing. It has the same intention, social marketing just uses a different platform and that is social media. 

Social marketing is a very popular marketing plan for many businesses. It is not very hard to see why social marketing is very effective. It can gather the customer base that businesses target and it is a very accessible form of advertising. Making a profile on a social media platform is very easy. On the other hand, there should always be some form of marketing to take place. Here are some easy strategies that most successful businesses use when it comes to social marketing. 

Product Advertising without Sales Talk

Social marketing is different from traditional advertising. Most social media users find sales talk irritating. The question then pops up- how do you advertise products without sales talk? The answer is plain and simple. Post straight to the point and appealing content. Social users are drawn to attractive content that is relevant and new. Moreover, presentation is key. Most people who use social media like to see graphics or images. A promotion for a new product can be easily spotted and will rapidly gain popularity when it is through a short interesting image. Remember that your website is probably not the only business page they are following, therefore make your content stand out by using images. No tacky sales talk allowed. 

Conduct Q & A

A social media is a big forum. It is not a one way street like a website that only feeds content to its visitors. Social media involves both parties and interaction between them. So, keep in touch with your customers constantly and give them some space for feedback. This is a good way to know their thoughts and opinions about your company’s products. In addition, it will also make your company customer oriented.

Blog about your Company

In a company’s website, blogging seems a little bit amateur. One great thing about social media is that it gives you an avenue to blog. Blogs are very helpful in attracting customers as it gives them a perspective about your company that they have never seen before. Blogging would definitely make your customers feel that they are personally connected to your company.

Important events in your company, behind the scenes pictures or everyday life in the company are great things to blog about. This will surely make customers prefer and patronize your brand.

Author Bio:

Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-482 exams. Let’s take benefit of 70-432 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.

Friday, April 12, 2013

6 Ways to Market Your Small Business Via Social Media

Social media is a valuable resource for marketing your small business online. With new social networks popping up all the time, and others gaining mass popularity, it is tough to navigate the maze of opportunity. Here are a few surefire strategies for marketing your small business via social media. 

Engage, Don’t Broadcast

The goal of social media marketing is to start conversations and generate brand awareness—and, more businesses are starting to use social platforms such as Facebook and Twitter to provide customer service, as well. The key is to engage your audience, meaning listening, responding and asking questions. If the only thing you do on social media is broadcast your content without ever interacting with users, you won’t grow your connections or make an impact. 

Take Advantage of Platform Tools

Many social networks offer tools designed to help businesses generate brand awareness. Facebook, for instance, allows businesses to create offers, such as discounts on products and services. When users accept an offer, it’s shared with their contacts, leading to more exposure for your business. Other examples of platform-specific marketing features include:

  • Google+ Hangouts 
  • Facebook Events 
  • Facebook Promoted Posts 
  • Twitter Sponsored Posts 
  • Connect with Relevant Users 

Social media is a two-way street. Follow other thought leaders and relevant users and communicate with like-minded people to get the conversation flowing. You’ll make valuable connections with users who can help share your content.

Capitalize on Multi-Media 

Social status updates that include images capture attention and result in more clicks than text-only messages. So take advantage of the rich media features offered by many of today’s social networks, and incorporate images and videos into your status updates and content when possible.
Use a Multi-Platform Approach

There are so many social networks out there, it’s impossible to manage an active presence on every one. But using more than one social platform reaches a broader audience. The most popular social networks include:

  • Facebook 
  • Google+ 
  • LinkedIn 
  • Twitter 
  • Pinterest 
  • YouTube 

In addition to these primary platforms, there are second-tier networks that aren’t as widely used but are useful for targeting more precise demographics. Examples include:

  • Quora 
  • Instagram 
  • StumbleUpon 
  • Yelp 
  • Tumblr 

Start by creating a brand page or profile for your business on each platform. This alone will help customers find you and boost your search engine rankings. Start joining in on the conversation and watch your brand recognition grow.
Tie in Your Email Marketing Campaign

Cross-promotion is one of the best ways to maximize your exposure online. Tying in your other marketing efforts, such as email marketing, by letting your subscribers know when you’ve posted an offer to Facebook or are hosting a Hangout on Google+, helps boost your follower counts and engage users.

There are dozens of ways to use social media to market your small business. It all starts with a presence across the social web. Combine your marketing efforts across multiple channels and actively engage your audience for the best results.

Tuesday, February 26, 2013

The Imperative of the New Marketing in the 21st Century Business Environment

Could marketing be new? This is a very fundamental question that readily comes to mind at the mention of the words ‘’New Marketing’’. It also logically entails that there is an old marketing. For the sake of clarification, the new marketing refers to the use of the social network in advertisement and marketing while the old marketing refers to the use of the conventional marketing media such as newspapers, magazines, bulletins, and so on. 

Due to the sophistication of the contemporary age, the social media has become the second nature of man because it seems he cannot do without it. Consumers continue to have the flair and enthusiasm over the internet, Smartphones, social media, and other online networks. This equally requires a paradigm shift in the marketing strategy of any business that wishes to survive in this 21st century world. Smart businessmen know this fact and waste no time in tapping into the opportunities.

Internet marketing:

The new marketing is basically focused on how to gain customer loyalty through the use of the social media and online sources. The new marketing attracts customers by offering useful information about the business in a more concise and precise manner using the online method. This is done with the belief that the majority of people cannot do without their social network applications. Because of the social media, the kingship of the customer (remember the popular marketing maxim that the customer is the king) is more enthroned through the social media. This is because the customer now determines the type of information he wants, how he wants it, and when to receive such information.

In the new marketing, Google and the social media become the main avenue through which your clients can find you. The clients do not need to come to the corporate office. All discussions between you and the clients about your business take place through the internet. This is the core area of the new marketing as major implication of the social media marketing. You create an account with Facebook or twitter, and people who have an interest in your products start to follow you. Offering useful information about your products is the surest way to gain their full loyalty.

Social media marketing:

In the course of the social media marketing, it is ideal to reserve some budget for promotional giveaways. This will help to get your followers and clients fascinated. Plan it in such a way that such giveaways will be given to clients and followers who participated in contests and won. This will increase the participation of the followers and clients. You will be surprised at their positive response.

When you open an online marketing site, it is advisable that you make an inclusion of other issues such as entertainment, news, education issues, sports, and other things that have the potency of fascinating readers, especially the youths. These will serve as baits in getting more clients to your site or social media page or business profile.

Author Bio:

Austin Richard is an IT professional from Selftesttraining. Have you really looked for this Assistance? Move ahead to take the benefit of SAP Certification Exams and pass your exam easily.

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