How to Use Content Marketing to Boost Organic Traffic

If you’ve recently started your new business, you should seriously think about your content marketing strategy. There’s a lot to gain with a good content marketing campaign. 

If done right, it can attract new visitors to your website, which will improve your sales and revenue. Your brand will get stronger and people will be aware of it. Keep in mind that content marketing strategy can’t be done overnight. Below are some tips that may put you in the right direction.

Work on your headlines

Your click-through rate will increase if you make some killer headlines. With good headlines, your content will be shared more across social media platforms. The most popular headlines are those that start with a number or have an amusing adjective in the first few words. 

Make sure to know about your audience. If you do a good job in targeting it, you’ll come up with great headlines, that will facilitate social media sharing, which will bring you more visitors and potential customers.

Landing pages optimization

If you’re trying to get new users to convert, you should take them to your product page or your blog. Yes, the homepage is also very important, but it is better to work on the landing page since it will save your customer’s time. 

People can easily get bored and go away if they can’t find what they want. You should help them by optimizing your landing page. Your landing pages will need some keyword searches and other SEO strategies incorporated in order to be ranked better in search engines. 

Poorly optimized pages can harm your rankings and that will drive you away from your new costumers.

Make an editorial calendar

It is crucial to keep your blog systematized and have plenty of prepared ideas for future posts. That is why you’ll need a detailed editorial calendar before you get into any content marketing campaign. 

The SEO professionals in Perth area recommend making a calendar since it will help in communicating with your targeted audience. Your schedule will help you to tease your readers with upcoming content. 

That will ensure getting them excited so they’ll be coming back to your website over and over again. Of course, your old posts will give you insight into conversions, bounce rate, time on page and other useful information.

Please your audience

The best path for your business to grow is to know what your customers want. While keyword research is very important, you should also spend some time using Google Analytics. 

This free tool will help you see who are your customers and what are they seeking for. With this tool, you’ll be able to check demographics data and get a better idea of your customer base. 

The more information you have on your targeted audience, the better results you’ll have in the future. Another useful tool is Google Trends and it will help you to see which topics are trending in your niche and which ones are in decline.

Learn about your competition

In order to get more customers for yourself, you’ll need to steal them from your competition. That’s the reason why you should do some spying. You can get ahead of them by using several useful tools. 

In order to see the ranking of keywords, you should use SEMRush. With Majestic, you’ll be able to learn who is linking to your competitor’s website and what is their most popular content. 

If you want to see what works good for the competition on social media, you could try with BuzzSumo. Once you learn what is your competition good at, you may try to get better in your own content marketing campaign.

Always focus on your content

Your main goal should always be getting more readers, more mentions on social media and plenty of shares. Like already mentioned above, you should tease your readers with upcoming content, and while doing that, you should also inform your influencers and friends about that. 

That way, they’ll be prepared for new stuff and will be happy to share it. Getting in touch with influencers can be very beneficial for your business. They can raise awareness of your product or service and you can do the same for them. 

Everybody wins. So don’t hesitate and start connecting with other similar businesses. Just make sure to produce high-quality content and get it shared all over the place.

Conclusion

If you’ve read all tips above, you’ve probably got some new ideas about your content marketing campaign. Take everything into consideration before you start with it. 

There are plenty of strategies and not all of them are good for your business. Make sure to offer some real value to your targeted audience and everything should be just fine.

Are Indian Buyers Investing in Overseas Properties?

Real estate market of every country is different. Many Indians are investing in properties abroad nowadays. Abroad properties are considered as a lucrative one. There is a different way to buy properties abroad. 

Many legal conditions and tax implications are there for both Indian and foreign countries while purchasing property in abroad. Nowadays Indians are investing a lot in abroad has increased. For this, it seems that foreign property is more affordable for Indians.

If you buy a property in the overseas it can be a chance to get the citizenship of that host country. Many Indians do this only to get citizenship.Though the risk with verifying title to the foreign property is lower than the risk of property title in the home country. 

In recent days real estate market of the India is going high, the interest rate of bank loan are increased day by day and may increase more after the revision of RBI Norms. So if you buy property in Singapore, New York, and London you can get considerably lower interest rate in comparison to the Indian market. 

Many real estate developer and builders in India are investing a lot to purchase the foreign property.

Buying property in India is time-consuming and not very transparent, in comparison to that foreign property market is more transparent and everything go very smoothly and easily. 

Many Indians are making an overseas property for many reasons, for settling there for rest of their life, some buy to get citizenship, and many to meet their family relatives, near and dear ones.

Legal Regulation for Overseas Properties:

If any Indian resident wants to buy foreign property they need to follow the Foreign Exchange Management Act, 1999 (the FEMA) and many rules and regulations directed by Reserve Bank of India (RBI).

As per this rule with the special permission from the RBI Indian resident can buy property on foreign soil. As per the regulations, RBI set circumstances where your permission can be granted.

Tax Implication for Overseas Properties:

Tax is a major thing while you are buying property in abroad. If you purchase the foreign property, it would create a tax liability within India. Whether the resale, transfer or giving on lease any property once you purchased would create tax liability both in India as well as in foreign also. 

You can consult any lawyer to consult this tax matter. Many real estate developer and builders in India keep their personal CA and lawyer to handle this sort of things.

Indians who are buying property in foreign are mainly business owners, property investor, Developers, top level company’s individual. 

Many people want to buy because their children either study there or settle there for job purpose. Indians mainly prefer to buy property in Dubai, Malaysia, New York, Singapore, London, and various cities in the UK. 

United State is an expensive one, but many Indian film stars buy houses in Dubai or many other countries, for normal people it is beyond reach. They can invest in Dubai, which is comparatively less expensive than other countries. 

It is clear now that Indian residents can have several options through which they can invest into foreign properties.

Make & Save - The Importance Of Actionable Personal Finance Habits

Being proactive and observant are one of the most important things when it comes to managing your money and family budget in overall.

Instead of waiting for that pay rise, you can make some money just by reverting some habits that are constantly getting money out of your pocket.

Remember, a penny saved is a penny earned!

Take your time to observe and compare

As every family budget has unavoidable expenses on weekly, monthly or annual basis learn how to cut your expenses by simply comparing the offer on the market.

No matter if we are talking about shopping for groceries on a weekly basis or car maintenance expenses, there are a lot of different suppliers that can quote you with different price for these.

Negotiation skills can always come in handy in these situations as you can drastically lower your cost just by engaging in a bit of a negotiation. Bargaining shouldn’t be something that you should be ashamed to do. In the end, it’s your money on the table.

Lastly, don’t run to the bank to pay your bills. Take your time to carefully review them for possible erroneous charges. Same goes for bank statements. Make sure you are not paying anything that wasn’t agreed upon previously.

Never stop planning and reviewing

Managing family budget can prove a very challenging task and it’s not for everyone. One simple yet golden tip is to always have your expenses planned up front. This way, you’ll know what you are dealing with and how much money will you have left after you have paid for all the bills and fees.

Good strategy here is trying to deviate as little as you can from what’s planned. Also, keep impulse shopping on a minimum and don’t carry large sum of money in your wallet as it can tempt you into spending on stuff you don’t really need.

Finally, don’t ever set a certain strategy and follow it without ever changing it. Things happen and there are always circumstances that you need to take into account, so take your time to review your financial plan and strategy on regular basis.

Fight unnecessary bank fees

This one can prove to be tough. In order to be on the winning side here you really have to be well-informed. Taking a bank loan when interests are tempting can prove to be a good thing after all.

Also, while you’re at it, try not to waste your money on paying interests that are piling up due to passage of time. Think about a debt agreement proposal that could save you chunks of money.

Investing your money is also a good idea when it comes to multiplying it and earning a little something on the side. However, you do need to have certain knowledge of financial instruments before going out and investing in stocks, for example.

Learn to proofread banking contracts and inform yourself thoroughly before engaging in any kind of deal with bank or any other financial institution. Beware of nasty hidden fees and try to keep things simple.

Hellen McAdams is the chief strategist at Marketee.rs. She loves a good digital marketing strategy, and isn’t afraid to ask questions everyday to keep up with the industry’s trends. If you have any comments or questions, shoot her a question at @hellen_mcadams.

5 Simple Accounting Hacks for Small Business Owners

If you are starting a small business, or you are searching for ways to improve the way yours is currently being run, you may want to make some changes to your accounting practices. 

You would be surprised at how much of an impact poor accounting can have on a business, or how much time it can waste to get the different calculations squared away. Here are five simple accounting hacks that should help any small business owner.

1. Have Two Bank Accounts

One of the biggest mistakes that many entrepreneurs and small business owners make is when they decide to use their personal account for business purposes. Not only do the lines of spending become blurred, but it is much harder to keep detailed records when you are using one account for two different purposes. 

In those cases, you could hire expert Brighton & Hove accountants to sort out the accounts and how you would have to file your business taxes.

2. Keep Accurate and Detailed Records

You may wonder how some small businesses seem to struggle a lot more come tax season. The reason is because they have not kept accurate or detailed records. When you are running a business, every single transaction should be logged. 

Whether you are keeping paper records, or you are entering everything into a computer file, you must be detailed and accurate with this work. The more records you have, the easier it will be for you to fill out your tax forms accurately.

3. Determine Your Tax Exemptions and Learn the Deadlines

One of the perks of running a small business is the tax incentives and exemptions that you may qualify for. But if you are not aware of these specifics, you may end up filling your forms out incorrectly. 

And while the IRS does take a lenient tone with those who mistakenly file their taxes incorrectly, it is still not a good idea to anger the tax man. Similarly, you will want to keep a handle on all the relevant tax deadlines throughout the year. 

The more you are aware of these deadlines, the easier you will find it to get everything filled out and squared away.

4. Schedule Profit and Loss Statements

The best way to know how your business is performing is through a profit and loss statement. However, you do not want to have these statements created in a haphazard way. 

Figure out a period that will work for you – whether it is weekly, bi-weekly, monthly, quarterly or annually – and stick to it. You can always have statements created for different periods. 

For instance, setting up monthly, quarterly and annual statements is a good idea. That way you can compare your progress from one month to another, but also to previous quarters and years.

5. Calculate Margins

What is your margin? It is the revenue subtracted from business expenses, which is divided by revenue. This percentage tells you what margin you are making on a product, activity or service. Understanding your margin is key if you want your business to succeed.